Short Marquee

About The VFW Store

Formerly known as Emblem and Supply, the VFW Store was established in 1912 to provide income to support VFW Programs through the sale of emblematic and patriotic merchandise. It continues that mission today and the revenue generated goes to help veterans, military service members and their families!

Housed at VFW National Headquarters in Kansas City, the VFW Store supports VFW and Auxiliary programs at both the state and national level. A portion of every sale goes back to VFW Departments (states) and to the VFW Auxiliary  as well as to VFW Programs.

The VFW Store offers about 2,500 products to VFW members, Auxiliary members, and the general public. Many of these items are stocked in our warehouse at National Headquarters and are shipped upon ordering. The remaining items are drop shipped directly from the manufacturers. We are also pleased to offer customized items at competitive prices to assist Posts and Departments in their fundraising and event needs.

The VFW and Auxiliary name and logo are federally trademarked and owned by the VFW National Headquarters. Because the money generated from emblematic sales goes to help veterans, it is imperative that we make sure the logos are protected and used in a manner that is consistent with the VFW’s mission. To request authorization to use the VFW or Auxiliary logo, email the Quartermaster General's Office at

Customer Testimonials

"I have worked with the Emblem and Supply for over 30 years. I have ordered merchandise as a VFW member, Posts, District, Department and National Officer, and find the merchandise to be of the highest quality available. The personnel who work in the department are friendly and will go out of their way to assist you. Every now and then (not often) there is a mistake, but it has been corrected to my satisfaction every time. I find the prices are very competitive and I would recommend the products to any of our members." - Kelly Goddard, Department of West Virginia

"Dear VFW Store: thanks so much for your responsive feedback for custom orders and personalized attention to meet my Department of Kansas needs and my own. Your attention to detail and positive customer relations make you a step above others. Thanks again." - Lynn W. Rolf, III, Gold Legacy Life Member, KS VFW Sr. Vice Commander

"I have ordered through the VFW Store on so many occasions and have received nothing but the best satisfaction. The folks there are always gracious and helpful in all aspects of the orders…To those out there that have never ordered through the VFW Store don’t hesitate one bit. The folks there have all the patience in the world to get you through the process." - Earl McWilliams, VFW Post 8988, Bishop, CA